About Tastic

Tastic Parboiled Rice is the ultimate versatile comfort food. We all love a hot steaming bowl of rice accompanying our favourite chicken casserole or mom's homemade curry. That's why we at Tastic are very passionate about rice.

Our promise that Tastic Rice cooks perfectly every time is a promise that we have stood by with pride ever since our parboiled rice was introduced to South Africa and to your dinner table in 1961.

More On Rice

We think that you'll be interested in the story behind Tastic Rice's journey from the field to your dinner table.

The history of rice and its cultivation can be traced way back to about 2 800 BC when the Chinese emperor Sheng Namg issued a decree on rice planting. In recognition of the importance of rice to his people, annual rice ceremonies were established, some of which are still joyfully celebrated today.